Is this the worst billboard of 2025?

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Courvoisier) Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard Share this article 0 Join the conversation Follow us Add us as a preferred source on Google We all love a good advertising fail, and no more so than on LinkedIn, where piling on to deride the latest from adland is quite the sport. The latest advert to get people talk comes from drinks brand Courvoisier. The advert shows band Ezra Collective sitting around in what I suspect is meant to be a cosy scene. For some reason only one of them has an instrument and that instrument is a drum kit. Text says 'Toast the year with Ezra Collective' and then there's a second tagline that says 'To the moments that make us'. The logo also appears twice, as well as on the bottle and there's a random mention of ginger ale in there that's very easy to miss. I doubt that this offering will make it on to our best billboards list. What brands can learn from Coca-Cola's terrible AI Christmas ad Devastating graphic shows just how bad the Coca-Cola Christmas ad really is Everybody's talking about the controversial Coca-Cola Christmas ad It was chief strategy officer Kevin Chesters who brought this to the attention of his LinkedIn followers. He had a lot to say about it, including: "I MEAN, WHERE DO YOU START? The meaningless headline?The generic “sociability” shot?The ignorable and ignored “serving suggestion” line???The mandatory bottle AND glass inclusion?The second headline that means even less than the first?The third feature of logo and brand just in case you didn’t notice it the first two times, on the left or bottle?The pointless lower case/script in French to suggest sophistication? ()Note to self: why are the words in the meaningless headline underlined." He went on to say he is assuming it was done by AI, and he'd give it a zero out of ten. The commenters then piled on, with most agreeing with Kevin. Daily design news, reviews, how-tos and more, as picked by the editors. "Such a generic looking ad" said one person. "It's also just a BAD photo" said another, who went on to talk about the eye lines – who/what are they looking at? "This is actually disorientingly bad" said another commenter, while someone else called it "an absolute shocker". So there you have it, is this the worst billboard of 2025? There's plenty of competition, including these creepy as hell UK billboards, these provocative billboards and this Apple billboard that turned heads for all the wrong reasons. Rosie HilderSocial Links NavigationDeputy editorRosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name.